Communicating with Impact: The Transition from Academia to Business

Are you considering turning your research into a startup—or have you already embarked on that journey? This fast-paced webinar will help you tell your story better so you can succeed faster. The presentation will be followed by Q&A—bring your questions and leave with answers!

📅 Date: June 20th, 2024
⏰ Time: 12 PM to 1 PM EDT
📍 Location: Georgetown University, Regents Hall, Room #109, 6411 Tondorf Road, Washington, DC 20057

Highlights of the webinar include:
• The two critical mindset shifts you need to successfully transition from academia to business
• The framework you should use to tell your story to any audience
• How Pohl’s Messaging Pyramid helps you position your product or service better
• How to build your website’s Narrative Triangle

Our speaker, Otto Pohl is a startup communications strategist who helps entrepreneurs accelerate their impact. His background as a journalist, serial entrepreneur, and Head of Communications for startups has made him a leading industry expert and gives him unique experience to help deep tech, health tech, and climate tech innovators tell more effective stories to customers, partners, and investors. Otto has a BA in government from Cornell, a master’s in business from the Stanford GSB, and has taught Entrepreneurial Communications at the USC Annenberg School for Communication and Journalism. Learn more at www.ottopohl.com .

This event welcomes Georgetown-affiliated members, researchers, and individuals from DMV universities eager to explore the intersection of innovation and entrepreneurship and use their research to make a real-world impact.

Attend in person for a free lunch while the speaker joins remotely. For virtual access, after registering, email techlicensing@georgetwon.edu . Participation is free, but registration is required.