Communicating with Impact: The Art of Entrepreneurial Storytelling

Innovation 2 Impact (I2I) Seminar Series

The I2I seminar series, an initiative of Georgetown’s OTC, aims to enhance engagement, build strategic alliances, and disseminate vital information about translating research breakthroughs into tangible solutions. These events aim to cultivate a dynamic and inclusive environment for entrepreneurship within the GU community and beyond.

Communicating with Impact: The Art of Entrepreneurial Storytelling
Join us as we welcome our speaker, Otto Pohl, Startup Communications Strategist.

Are you considering turning your research into a startup—or have you already embarked on that journey?
This is a fast-paced webinar that will help you tell your story better so that you can succeed faster. The presentation will be followed by Q&A—bring your questions and leave with answers!

📅 Date: June 20th, 2024
⏰ Time: 12:00 PM
📍 Location: Georgetown University, Building D, Warwick Evans Conference Room, 4000 Reservoir Road NW, Washington DC 20007

Highlights of the webinar include:
• The two critical mindset shifts you need to successfully transition from academia to business
• The framework you should use to tell your story to any audience
• How Pohl’s Messaging Pyramid helps you position your product or service better
• How to build your website’s Narrative Triangle

Otto Pohl is a startup communications strategist who helps entrepreneurs accelerate their impact. His background as a journalist, serial entrepreneur, and Head of Communications for startups has made him a leading industry expert and gives him unique experience to help deep tech, health tech, and climate tech innovators tell more effective stories to customers, partners, and investors. Otto has a BA in government from Cornell, a master’s in business from the Stanford GSB, and has taught Entrepreneurial Communications at the USC Annenberg School for Communication and Journalism. Learn more at www.ottopohl.com (new window).

Secure your spot through this link and join us for an exciting discussion on innovation and entrepreneurship.

Lunch will be provided. Participation at the event is free of charge, but registration is required.