Crossing the Chasm: The Trials and Tribulations of Marketing and Commercializing Cutting Edge Biomedical Technologies
The Office of Technology Commercialization
Invention 2 Innovation (I2I)
“Crossing the Chasm: The Trials and Tribulations of Marketing and Commercializing Cutting Edge Biomedical Technologies“
This presentation will cover a personal journey of working in a start-up biotechnology company with a product concept and ultimately taking the product to the market. This story will serve as the basis to discuss important topics and associated challenges regarding product development, product positioning, marketing, commercialization of cutting-edge biomedical products. The hope is that this presentation and discussion will provide some insights to starting entrepreneurs.
Tuesday, March 15, 2022
12:00 pm – 1:00 pm EST
Yama A. Abassi, Ph.D.
Head of Business & Applications Development
Cell Analysis Division